P.E Nation Flagship Store | The KAAIAA Event

P.E Nation Flagship Store | The KAAIAA Event

To celebrate the recent opening of our global-first flagship store in the heart of Sydney, alongside the launch of the P.E Nation x KAAIAA collaboration, on August 4 we hosted a special KAAIAA workout led by founder Leah Simmons at our new Sydney Flagship Store, 500 George Street Sydney.

The event was attended by P.E Nation co-founders Pip Edwards and Claire Tregoning, alongside guests including Laura Dewit, Nicole Adolphe, Gina Karsay, Anna Kedzior, Brooke Kelly, Alison Izzo, Sarah Cooper, Caroline Tran.

Showcasing the versatility of the collection as well as the space, the event was the first of its kind to be held in the store, which has been purposely designed with a moving, flexible layout that can accommodate events, exhibits and community moments.

FIND THE STORE

The P.E Nation Flagship Store | Fit For Purpose

Opened earlier this year, the P.E Nation Sydney flagship store is a first for our brand. The design brief: to build and create a space that reflects the energy, feeling and aesthetic of P.E Nation - to bring the brand to life.

Housed in the Galeries in the heart of Sydney, opposite the iconic Queen Victoria Building, the store was designed in consultation with architect Kelvin Ho and his practice Akin Atelier.

As Pip and Claire shared with Wish Magazine earlier this month, “Kelvin is actually a really good friend of ours, and so is his wife. When we started P.E Nation in 2016, just three months after it we opened a pop-up store at Bondi Junction, which was a bit crazy because it was such early days, and Kelvin designed that space for us. He has been part of the brand since day one and so it was amazing we could work together on this project.”

Within the store, a sandstone feature wall echoes the coastal landscape Sydney enjoys and which remains a huge inspiration for P.E Nation. Bright LED lights, coloured perspex units, floor-to-ceiling screens, moving rails and polished concrete work to reflect the urban-coastal setting of the iconic city from which the brand was born and raised. “I like to think of our brand as a dynamic amoeba; we flex and move with culture and lifestyle and what is going on,” says Pip. “A retail store can become static, so the LED screens allowed for our content to really come to life, show the richness of the brand and the energetic and dynamic vibrancy we have.”

READ ABOUT THE STORE LAUNCH EVENT

In-Store Event | The P.E Nation x KAAIAA Launch

“The big thing for our brand is how you feel and the energy you project, and that means you have to allow for movement,” Pip shared with WISH. The KAAIAA event, an early morning moment, offered a chance to do just this, in the centre of the store, with a group KAAIAA workout followed by a light nourishing breakfast, and opportunity to further explore and enjoy the store.

What is KAAIAA?

Founded by Leah Simmons in 2021, KAAIAA is a unique transformational practice that trains the four pillars of health: Mental, Physical, Emotional and Spiritual. A floor and mat-based workout, each KAAIAA session offers a dynamic combination of Breath Work, Body Work, Meditation and Integration, intended to take students on an expansive journey into Self, and to move beyond mental obstacles, emotional barriers and physical limits. “Through music, movement, strength and stillness, KAAIAA encourages people to go beyond the intensity of the surface, past the noise of the mind and find the transformational release within,” explains Leah.

KAAIAA’s intention is to offer an alternative to working out to change your body - replacing it with a modality of working out to change your life. And the P.E Nation x KAAIAA collaboration capsule reflect just this. A collection of premium sustainable activewear blended with luxuriously soft organic cotton loungewear, the collaboration is intended as an all-day wardrobe. To reflect the balance of softness and strength within. The limited edition range features sustainable cotton and recycled materials, all delivered with the signature KAAIAA colour palette of cream, khaki and black. Oversized and comfortable or tailored and cropped, the PE Nation x KAAIAA collection gives you the flexibility to wear it your way, and allow you to flow effortlessly from your workout into your day.

SHOP P.E NATION x KAAIAA

Sustainable Activewear

With sustainability sitting at the hearts of both brands, incorporating P.E Nation’s premium recycled and regenerated sustainable activewear alongside its 100% organic cotton loungewear was essential to the P.E Nation x KAAIAA collaboration.

“We’ve been on a sustainability journey since we started P.E Nation,” says P.E Nation co-founder Claire Tregoning. “Sustainability is a moving target - always evolving and growing - and we’re getting better everyday. The P.E Nation x KAAIAA collaboration has a very high sustainability percentage, however being better for people and planet isn’t just about our product - we look at our people, our supply chain, our charity partnerships, our community.”

“We’re pretty proud because it’s a big feat to move a business in this way especially when it’s global and there are a lot of factors that can be obstacles in that journey,” adds Pip, “but we can say that we’re working on and getting closer to the starting part of our B Corp journey. And B Corp isn’t the end game - that’s the start. We’re setting that benchmark for ourselves to then continue to evolve and improve at sustainability from there.

“This brand was born out of lifestyle, it was born out of being inspired by the coast and the land, and how we live and move in it, and if we don’t respect it, then what are we even doing?”  

SHOP THE SUSTAINABILITY EDIT     

|| S P E C I A L     _ _ _ _ _     O F F E R ||

To celebrate the launch of the P.E Nation x KAAIAA collection and the first in-store activation, you can enjoy this special offer. Spend $100 or more at the P.E Nation Flagship Store, 500 George Street Sydney, on the collection, and get a three-month subscription to the KAAIAA Online Studio for FREE. The offer is valid until August 19, 2022.

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