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ABOUT US

OUR STORY

P.E NATION is an active streetwear brand, designed for an urban life, lived at fast pace. A fashion-led activewear range, P.E NATION is made to service all sports disciplines. With inclusivity, fashion credibility and social responsibility at its core, P.E NATION aims towards a better, more sustainable way of life.
The P.E NATION philosophy centers around quality design and construction, while offering fashion-forward, comfortable pieces, designed to take you from studio to street.
The brand reflects a sense of strength in unity and community, encouraging all people to celebrate an active way of life. To find their inner strength. Feel their inner beat. To unlock their energy and keep going.
Since its launch in 2016, the brand’s street-meets-sportswear collections have expanded to include elevated everyday wear, sustainable activewear, nostalgic 90’s streetwear, premium technical snow gear, menswear, accessories and a go-to basics range.
P.E NATION. Active streetwear for urban life, lived at fast pace.
Designed to perform, ALL day, EVERY day.

CREATIVE DIRECTOR
PIP EDWARDS

After Co-Founding P.E Nation with Claire Greaves in 2016, Pip Edwards has taken her creative prowess and brand building expertise, coupling it with intuitive business acumen to spearhead the brand’s trajectory as sole Creative Director from 2024. From her earlier beginnings completing a Bachelor of Commerce & Law degree then embarking on a corporate career path with PwC, Edwards was inevitably propelled into the realm of fashion.

Stemming back to earlier days at the likes of Sass & Bide and Ksubi, the Australian fashion authority carved a formidable path as a business leader and the driving force behind Australian lifestyle brand, P.E Nation, rapidly cementing her reputation as one of Australia’s most revered fashion designers.    

Edwards not only oversees but permeates every facet of the brand and its designs. Her ability to seamlessly blend finely honed commercial insight with creative, styling and design application inspired by global culture, has played a pivotal role in every milestone, award, and accolade attained by P.E Nation as the label has seamlessly transformed from start-up into an established international player. P.E Nation is currently stocked in 95 retail locations worldwide.